Building Your Brand & Online Visibility

Identifying your brand is key to launching and sustaining digital efforts tailored to your needs. Join us for an interactive workshop led by Amy Ede to that will help you understand branding and how it connects to increasing your visibility online.

This session explores the core elements of building a strong, authentic brand presence—from how you show up visually and communicate your message, to how you position your business across digital platforms. It will also inform how you plan and budget for an online presence that reflects your brand. With a flexible, participant-driven approach, the workshop invites you to bring your own questions, challenges, and focus areas, ensuring the learning experience is tailored to your needs.

Whether you’re building your brand, refining your brand identity, looking to grow your audience, or exploring new ways to show up online, this session offers guidance, insight, and practical support to help you move forward with clarity and confidence.

Subtopics

• How to create and properly set up Facebook, Instagram, LinkedIn, and TikTok pages for your business.
• Learn to build and manage a social media calendar that saves you time and builds consistency.
• Learn how to claim your Google business profile, get found online, and understand the basics of Search Engine Optimization.