Practical SEO & Earned Media

Enhance your digital marketing effectiveness in this focused 2-hour, hands-on training session. This workshop provides a practical blueprint for integrating Search Engine Optimization with successful Earned Media strategies.

Led by Darian Kovacs, Metis founder of Vancouver based PR, digital ads & SEO company Jelly Digital Marketing & PR and digital marketing school, Jelly Academy, attendees will learn to: 

• Identify Synergies: Understand how high-quality earned media directly accelerates SEO performance.

• Execute Link Building: Practice outreach techniques to secure relevant, high-DA links.

• Optimize Content: Apply content and trends strategies to appear in AI and Google searches SEO best practices to maximize organic reach.

• Measure ROI: Learn to track key metrics proving the value of combined SEO/PR efforts.

Laptops are required for this interactive workshop. Ideal for professionals seeking to move from conceptual understanding to practical implementation.